Georgina Treviño and Luis Alonso Sánchez

La Pulguita is a collaborative installation by Georgina Treviño and Luis Alonso Sánchez, artists from Tijuana, Mexico. The project reimagines Las Pulgas, the iconic Tijuana bar known as “The best place to dance,” condensing its energy, atmosphere, and cultural charge into a small-scale immersive installation. More than a bar, Las Pulgas is an epicenter of beer consumption and nightlife culture, shaped by music, tequila, and dance, where the party becomes a collective ritual and an expression of Tijuana’s border identity.

Presented during Guadalajara Art Week at Iglesia Primitiva, La Pulguita brings this experience into a new context, recreating its sensory language through visible bottles, live music, and an intimate architecture that invites closeness and participation. The work proposes a geographical and symbolic displacement of a Tijuana icon, questioning how spaces of gathering, celebration, and excess are transformed when they are taken out of their original context, while celebrating dance, pleasure, and collectivity as forms of cultural resistance and belonging.

— Luis Alonso Sánchez

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