Samayalost

Yo Studio presents Pop-up: A plunderphonics project, an audiovisual proposal created by Samayalost.

POP-UP is the title of the project developed by Samayalost, with the curatorial assistance of Francisco Benítez. It is a long and meticulous cut-and-paste treatment that is approached from the audiovisual field, and from where Sam combines a long line that extends through television commercials -or rather, fragments of them-, post-produced along with his own soundtrack, composed of bits and loops of music sampled by himself. The total result is a great mash-up that refers completely to the aesthetics of plunderphonic. But in this case, the historical framework that is interwoven has a particular relevance. From the recombination of the fractions, it is possible to recognize not only patterns of technical revolution, but also of evolution in social organization as well as in the collective perception, which allows us to understand how the portentous influence of the marketing apparatus, together with popular culture, defines the contexts that conform the conditions of the symptoms and crises of the present, which is ascribed to the universal acceleration of a last generation capitalism, where merchandise is endlessly fragmented and volatilized.

— Yo Studio